[LESEN] Moderne Markenführung: Grundlagen - Innovative Ansätze - Praktische Umsetzungen

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DateititelModerne Markenführung: Grundlagen - Innovative Ansätze - Praktische Umsetzungen
Veröffentlichungsdatum
SpracheDeutsch
ISBN-106698770577-TGV
Digital ISBN248-0985985071-NGY
von (Autor)Sina Riederer
ÜbersetzerUdonna Faakhir
Seitenzahl129 Pages
EditorJonathan Husch
DatentypEPub PDF AMZ HWP WRD
Dateigröße3.61 MB
DateinamenModerne Markenführung: Grundlagen - Innovative Ansätze - Praktische Umsetzungen.pdf






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The present study replicates and extends previous findings (Iwasaki & Havitz, 2004; Madrigal, 2001; Pritchard et al, 1999) by considering the different measurement approach of commitment, attitudinal and behavioral loyalty of sport fans by conceptualizing a behavioral component of loyalty with past and future behavior, as well as fan involvement with the team. It is expected that psychological ...